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September 1, 2015
By: TOM BRANNA
Editor
Recent trends in color cosmetics are leading to shifts in how US consumers are allocating their beauty spending, according to Mintel’s Color Cosmetics US 2015 report. One of the latest trends driving interest in the category is bold, groomed brows, with 25% of American women using eyebrow pencils and one in five women wearing eyebrow makeup on a regular basis (19%). In line with the bold and defined eye trend, multi outlet (MULO) sales of eyeliner have grown by 5% since 2014, with long-last...
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